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Our mission

Empower the artist to make art their living


The art business has gone through a monumental change. In today's accessible society, you no longer have to depend on galleries and art dealers to sell your art. We have entered an era where every artist can be an entrepreneur and establish their own business. 

Now is the time for the artist

Art dealers and critics has dictated the terms of the market for centuries. The artist has been in a state of dependence with small possibilities to own their career. To some extent, the artist has been looked upon as an inaccessible person, confined to the studio, far away from collectors and buyers. This image has been so settled that most artists believe that their career lays solely in the hands of others.

Now - the artist comes first

This is no longer the case, the rules has finally changed. We have entered a new era, where artists can profile themselves, become a strong recognizable brand and reach out to the market and generate sales on their own, we have reached the Artists First Paradigm.

Globalization and digitization have been a crucial aspect of the art industry's recent development. The whole world has evolved into a communication society where anyone with an internet connection can reach out with their message anywhere, at any time. This has fundamentally affected our consumption behavior, we no longer want an authority to tell us what to do and why. Consumers today search for information to build their own understanding, and choose what is authentic and important for them.

When you represent yourself as an artist, you take control of your own business. You tell your story in your own words, in a credible and authentic way, and convey your artworks in their true form. You become your own brand that others can relate to and want to be associated with. You can go beyond dependencies, reach out to an unlimited market and be accessible to anyone.

A successful entrepreneur is someone who can see opportunities, understand the needs of others and who can present a solution. This is something everyone can manage today, with the right understanding and the right tools, all artists have the opportunity to build their own successful career. The Artist First Paradigm is here to stay and we give you the opportunity to enter through the door that has opened.

We believe in the artist